VIDEO GAMES

LArI= Language, Audience, Industry

-Modern themes or sets are tie-ins and promotions with films or game titles.

-This is synergy (Lego+Video Games= $$$$$)

-Cross promotion, marketing, young audience, exposure are all benefits to film-themed Lego sets.

-Why would people play video games based on movies?
  -To identify with characters
  -To identify with values 
  -Good versus evil
  -Diversion/entertainment
  -To enjoy suspense, action, excitement, humour,
  -Escapism
  -Develop a sense of expertise in self-enclosed fictional world
  -Social interaction/personal relationships ( world-wide community)
  - Parasocial interaction with established characters from the film
  - To earn trophies and gain self-satisfaction

Parasocial: One-sided relationships, where one person uses emotional energy, interest and time, and the other party, the persona, is completely unaware of the other's existence.

Why do companies release films and games at the same time?

-Profit is maximised

-Familiarity

-Extends the pleasure of the film

-They promote each other

-Extend target audience