LM-QUESTION

How has media language been used to create meaning the Lego Movie advertising campaign? In your answer, you must talk about the poster campaign and the trailer (10)

In the Lego Movie advertising trailer sound has been used to crate meaning. The use of non-diagetic parallel music of The Bee Gees "Staying Alive" is used in The British Heart Foundation advert. This is because an older audience would of be attracted to the song as it was popular back in their day as well as the song being closely linked with the movement of CPR.

Furthermore,  the Lego Movie advertising trailer also uses editing to create meaning. In the BT Infinity advert the editing is fast to mirror how frantic the man is about the slow broadband which allows the audience to also feel frantic based on the face editing which initially makes the audience want to buy the broadband so the anger never happens them as well as having a happy ending the end with the characters kissing at the end mirroring the romance in the real movie.

Moreover, in the Lego Movie poster meaning is created through the poster of Emmet. The poster of Emmet shows that he is a very simple character by his block brown eyes while the other characters eyes are different and that his facial expressions are manic showing how unprepared he is to save the world, he is also portrayed wearing a builders outfit highlighting the normality of his life which further makes the audience intrigued to see who he is the 'hero' character type in the movie as is posters dull.