LM- ARTICLE SUMMARY

-A great commercial
-Make acclaim across the political spectrum (homogenisation), religion (Jesus, Guru Nanak and the father of Sikhism) and status (Communism for capitalism)
-Extended advertisement or "sponsored content"
-It knows its products are toys and proudly advertises them as toys
-The Lego brand asserts itself as both a toy for creativity and a means to connect generations instead of bring estranged
-Primarily a standard action-adventure film
-Idea that the ending turns out they are all apart of a boys Lego model comes from Will Farrell's son.
-Farrell says that Legos are no longer "toys: when he uses them" instead they are "highly sophisticated interlocking brick system"
-Lego understands its commercial have two different audiences: kids and their parents
-Fathers can avoid becoming estranged from their sons if the jointly take part in the activity of constructing Lego toys
-Thought the magic of plastic, families can be strengthened and fun can be had by all.