LM-INDUSTRY QUESTIONS

-How was The Lego Movie funded?

Half Village Roadshow Pictures, Warner Bros, RatPac-Dune Entertainment.

-How was The Lego Movie produced? What was the process? What was the effect on Warner Bros?

Vertically integrated (Warner Bros. together with Dan Lin, who’s company is based in at Warner Bros) which made the profit for Warner Bros. larger than if it was horizontally integrated.

-How was it distributed? How did this effect different platforms (piracy/DVD sales) 

By Warner Bros. theatrically, DVD and Blu-Ray so piracy could be a massive issue which initially lowers the number of real DVD sales made by Warner Bros. DVD creators company.

-How was it circulated, including considerations such as conglomerate ownership.

-How did Warner Bros. use their ownership power? Did this have an effect?

As their company is a massive conglomerate they used their money and loyal consumers to market the film which has a large positive effect as then more money and the more consumers as the film would be more advanced.

LM-

-How did Warner Bros. operate on a global scale?

Warner Bros. distribute films all over the world so it was easy for them, Lego is a company created in Denmark. They also have Legoland in many different counties so by this the Lego company was already extreme well known also with Warner Bros. being a massive conglomerate so they could operate on a global scale.

-How did the Warner Bros use convergence?

The Lego Movie has since been made into a video game which allows more money and exposure of the movie initially making it more successful. Convergence lets audiences use one platform to consume various types of media texts. With this in mind, audiences were able to use their smartphones to watch the film, visit their website, visit their twitter page etc. 

-How was The Lego Movie regulated, by who and what problems did it face?

The BBFC is the film regulators who rated their film a U as the Lego company didn't want to have their reputation taken down with poor content so no bad language, violence or sexual scenes were allowed to be shown.

-How was it circulated, including considerations such as conglomerate ownership?

Circulated through social media, cinemas and global companies distribute it across their own companies independently.