KEY WORDS

Convergence: 

Interlinking of computing and other information technologies, media content,media companies and communication networks. Media convergence is the joining, or ''converging,'' of distinct technologies into one – watching TV, playing games, taking photos all on one device a smartphone. (simpler definition)

Brand image:

The certain image/representation portrayed by a company.  The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience so that they can remain loyal to it. (better definition)

Franchise:

When a company already have a product but make similar products linked to their original product.

Loyalty:

Having a quality of being faithful to a product. 

Marketing:

A way in which you promote your brand by putting it out onto social media to engage audiences. 

Diversification:

When an already established company branches out and forms other sectors (primarily for products) to reach a larger market.

Globalisation:

The process of growing and expanding to exist throughout the entire world (media products being promoted around the world).

Synergy:

Two or more things working together in order to create something that is bigger or greater than the sum of their individual efforts.